[StBernard] Tide(R) and John Legend Give 'Loads of Hope(TM)' to New Orleans

[Westley Annis]

I went to the website for that St. Bernard Project.  I wasn't impressed.
Seems that those who were in the middle, so to speak, weren't represented
very much.  The poor bastards who had some insurance, but not enough, get
screwed again.

I'll admit I just skimmed thru the website so I may have missed some things.

JLY

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	Tide(R) and John Legend Give 'Loads of Hope(TM)' to New Orleans 
	
	
	Exclusive benefit concert featuring Legend on May 5th will help Tide
	rebuild 10 devastated homes in St. Bernard Parish
	
	CINCINNATI, April 27 /PRNewswire/ -- Tide(R), which has been a part
of
	American families for over 60 years, has committed to help rebuild
10 homes
	for 10 families in need in one of New Orleans' most distressed
areas, St.
	Bernard Parish. Although it has been almost two years since
Hurricane
	Katrina hit New Orleans, many residents are still struggling to
rebuild.
	Together, Tide and five-time Grammy-award winning recording artist
John
	Legend are encouraging people across the nation to join them in
making a
	big difference by donating just $10 to The St. Bernard Project, a
	non-profit organization that helps families in St. Bernard Parish
rebuild
	their homes and lives.
	At 8 PM on Saturday May 5th Legend is teaming up with Tide to
perform
	at a special Loads of Hope (TM) benefit concert to generate
awareness of
	the significant need for continued support of New Orleans' area
recovery
	efforts. The Irvin Mayfield Ensemble, a group that embodies and
represents
	the great New Orleans jazz legacy, will open the concert. Legend
will play
	this exclusive "unplugged" performance in Lafayette Square following
his
	show at The New Orleans Jazz & Heritage Festival. Lafayette Square
is
	bordered by Poydras Street and St. Charles Avenue.
	"New Orleans is known as one of the historical and cultural centers
of
	American music. As an artist, I want to do my part to help bring
music back
	to the city, and I also want to remind people everywhere that there
are
	still many families who need our help," said Legend. "I'm extremely
proud
	to join Tide in its efforts to help New Orleans families continue to
	rebuild their lives."
	Since Hurricane Katrina, Tide has helped give "Loads of Hope" to the
	families of New Orleans through providing free laundry services with
the
	Tide CleanStart (SM) mobile laundromat and lighting up historic
Jackson
	Square for the holidays. This spring, Tide is going beyond providing
clean
	laundry and teaming up with The St. Bernard Project to help rebuild
10
	homes. Tide is also encouraging people across the nation to
participate and
	make a difference in lives of the families of St. Bernard Parish.
	For a donation of $10 or more, individuals will receive a ticket to
the
	exclusive benefit concert and a limited edition "Loads of Hope" Tide
	vintage tee. Tickets to the "Loads of Hope" benefit concert will be
	available at the door in Lafayette Square on Saturday, May 5th at
8PM.
	Beginning April 27th, "Loads of Hope" tickets and tees will also be
	available through the Tide CleanStart team, who will be located
throughout
	the New Orleans downtown area.
	"Tide is incredibly excited to return to New Orleans and provide
'loads
	of hope' to the city and specifically the families living in the St.
	Bernard Parish area," said Suzanne Watson, Tide Brand Manager. "We
are
	delighted to partner with John Legend and demonstrate our continued
	commitment to this city and its residents. Together with John, we
hope to
	encourage people everywhere to help support the recovery efforts."
	People across the country can also show their support for New
Orleans
	by visiting http://www.TideCleanStart.com and purchasing the limited
edition
	Tide
	vintage tee online for $10. All proceeds will benefit The St.
Bernard
	Project, a grassroots, nonprofit rebuild organization that provides
direct
	support to families in St. Bernard Parish, one of the most
devastated areas
	by Hurricane Katrina.
	Furthermore, the Tide CleanStart mobile laundromat is returning to
the
	Gulf Coast for the third time to provide free laundry services to
families
	in need. The Tide CleanStart truck will be located in St. Bernard
Parish at
	the intersection of West St. Bernard Highway and Center Street from
Monday,
	April 30th through Saturday, May 5th. The truck will be in operation
from 7
	AM to 9 PM.
	About Procter & Gamble (NYSE: PG)
	Three billion times a day, P&G brands touch the lives of people
around
	the world. The company has one of the strongest portfolios of
trusted,
	quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
	Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R),
	Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R),
Crest(R),
	Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R),
Wella(R),
	Gillette(R), and Braun(R). The P&G community consists of over
135,000
	employees working in over 80 countries worldwide. Please visit
	http://www.pg.com for the latest news and in-depth information about
P&G
	and its brands.
	About Tide(R)
	For over 60 years, Tide(R) has been caring for the clothes of
American
	families and helping to provide the everyday miracle of clean
clothing. To
	meet consumers' diverse laundry needs, Tide offers its superior
cleaning in
	a variety of products including Tide Simple Pleasures, Tide with
Febreze
	Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide with
Bleach
	Alternative, Tide High Efficiency and 2X Ultra Tide Liquid. For
consumers'
	on-the-go stain removal needs, Tide to Go helps remove fresh food
and drink
	stains on the spot. Visit http://www.tide.com for helpful product
	information,
	practical tips on laundry care, special offers and promotions and
more.
	About Tide CleanStart (SM)
	Tide's commitment to assisting Gulf Coast residents in the aftermath
of
	Hurricane Katrina began with Tide CleanStart (SM), a mobile laundry
program
	that was created in 2005 to provide much needed free laundry
services to
	families in areas affected by Hurricane Katrina. The Tide CleanStart
mobile
	laundry facility contains 32 high-efficiency washers and dryers and
has the
	capacity to do nearly 1,500 loads of laundry in the five day period
the
	truck will be in the New Orleans area. The truck can do
approximately 300
	wash and dry cycles a day - equal to one year's worth of laundry for
a
	single family.