[StBernard] My simple but "sure thing" strategy for Christine O'Donnell

[Westley Annis]

Okay, she's already responded to the "witchcraft as a 15 year old" thing and
quite frankly I thought she did a good job - and looked good - talking about
it.  Now, it's time to go on the attack and use it to her advantage.
 
Humor always works.  It turns a negative around in your favor while making
your critics look dumb - if you do it the right way.  Whether it's in ads,
commercials or speaking appearances, here are some of the things O'Donnell
needs to work in:
 
"C'mon, I think everyone knows I'm not a witch and it was just a silly, fun
teenage thing me and some friends did.  But hey, why take a chance? Play it
safe and vote for me."
 
"I need to clarify something, I attended the Glenda Good Witch of the North
Academy, not the East or West Wicked schools ."
 
"Hey, a good witch still beats a good socialist any day of the week."
 
"I thought being a witch could only help get liberal votes."
 
"I'm not really a witch, but I wouldn't be hanging around me on October
31st."
 
"I'm not a witch, but I will put a spell on voters come November 2nd."
 
"I guess Bill Maher is living proof that not all liberals can be charmed."
 
 
If O'Donnell appears she's having fun with this, then she turns the media
attention around to her favor.  That is the way to play it.
 
- John Scurich