[finders] Findability Drives Online Buying

[finders at findability.org]

December 14, 2005: Findability Drives Online Buying

http://www.findability.org/archives/000078.php

We all know that findability precedes usability, but now a new research
study out of MIT shows that findability beats finance.

"An MIT professor finds that the ability to find products online is almost
ten times more important then price alone when it comes to buying online."

So reads a news article entitled Findability Drives Online Buying. The MIT
professor is Erik Brynjolfsson.

Unfortunately, and ironically, I can't find the research study. If you
locate it, please let me know. Thanks!