[StBernard] BAYER Aspirin crystals

[Westley Annis]

I'll have to admit, this is a clever bit of ad work. Bayer introduces a new
product and floods message boards with an email that implies the product
will save your life in the event of a heart attack. No cost and no
accountability.
 
Much smarter than their previous effort to market this product.
 
http://newsblog.projo.com/2009/05/bayer-aspirin-m.html
 
Richard